Introduction:
The knowledge of marketing is an organizational discipline, deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations. It also deals with learning the marketing techniques and best utilization of company's resources.
Learning Objectives:
· The knowledge of market and marketing will equip the students to understand different marketing forces
· This course will value the students to develop their marketing Skill
· Understanding marketing forces may enrich their entrepreneurial skills.
· Marketing concepts and strategies and different forces will enhance their employability.
Learning Outcomes:
After completion of the course students are expected to have the following outcomes.
· Students may develop an understanding of the factors affecting marketing management
· Students may develop their employability skills in marketing.
· Students may develop the skill of Operate effectively when critically evaluating knowledge and applying it to marketing issues
- Teacher: PRIYABRATA ROY