Introduction: The course gives an understanding of how business strategies and policies are framed in organizations and objectives set. The increasing importance of systematic planning in every organization with considerable understanding of external and internal environments and their alignment is crucial for long term survival and growth. The understanding of systematic methods of decision making or strategies can imbibe a scientific temper and help them to become more systematic and rational decision makers, a must for any manager.
Learning Objectives: The course helps in understanding the concepts of strategic management, strategic management process and analyzing business environment and also business organizations. It also throws light in the process of formulating corporate level, business level and functional level strategies. The implications of implementing such strategies and their impact on the internal and external environment are also analyzed.
Learning Outcome: The students will have better understanding of the rationale based on which strategies are formulated and how they need to be implemented. A more focused approach to organizational issues and the ability to develop a scientific approach to problem solving with systematic planning.
- Teacher: PRIYABRATA ROY
- Teacher: Rishabh Shekhar