MBA Rural Management Program curriculum with department/institute’s mission. The most essential learning outcomes of the MBA Rural Management Program are identified through consultation. After an in-depth discussion, the committee identified some mostly accepted learning outcomes of the MBA (RM)Program as below: Business Environment and Domain Knowledge: This helps in recognizing the functioning of Rural businesses, identifying potential business opportunities, the evolvement of business enterprises and exploring the entrepreneurial opportunities. Social entrepreneurs with help for the development of rural livelihood. 

Rural Finance Project Management

The course objective is to impart knowledge on issues related to lending to priority sector credit management and financial risk management. The course would bring in the various appraisal techniques in project - investment of agricultural projects.


Introduction to Business Statistics

Introduction to Business Statistics for BBA 1st year Academic Year 2023-24

AGRICULTURAL MARKETING

Introduction:

This course exposes develops a strong conceptual and an analytical framework on agricultural marketing system with special reference to economic development. And also get an idea about projection of demand supplies of farm product and the prospectus of marketing of organic products.

Objectives:

i) To study the Agricultural marketing system;

ii) ) To study the extent of marketing reforms in Agriculture;

iii) To study about the Marketing function of agricultural products.


RESEARCH METHODOLOGY AND STATISTICAL APPLICATION

Learning Objectives:

·         To enhance the abilities of learners to undertake research in business & social sciences

·         To enable the learners to understand, develop and apply the fundamental skills in formulating research problems

·         To enable the learners in understanding and developing the most appropriate methodology for their research

·         To make the learners familiar with the basic statistical tools and techniques applicable for research.

·         To enhance the employability of the students.

 

Learning Outcomes:

On successful completion of this course students will be able to:

  • Apply an advanced understanding of business research design options, methodologies and analysis methods project.
  • Distil an identified business problem into a succinct research problem and articulate this into a comprehensive research
  • Grow decision making power to apply a broad understanding of issues specific to undertaking business research across international boundaries.
  • Recognized, and take account of, the importance of ethical conduct in undertaking research, including potential implications for business relationships.

Rural Marketing

This will fulfill this gap that Rural Marketing aimed at teaching the basics of Rural marketing to Management students. These (three credits) are offered on a turnkey basis to any management institutes interested in offering an elective course in rural marketing.

Introduction:
This course exposes develops a concept about rural marketing to understand the rural
price, distribution, communication, product and also know about the strategy about rural
marketing with recent updates..
Learning Objective:
The course objectives are objective of this course is to develop an understanding regarding issues in rural
markets like marketing environment, consumer behavior, distribution channels,
marketing strategies, etc.
Learning Outcome:
To understand the rural price, distribution, communication, product and also
know about the strategy about rural marketing.